CLIENT
Dedicated, result-oriented, and dynamic - that's EDTC, the data partner that consistently exceeds expectations to realize its clients' ambitions. With strategic data solutions, EDTC ensures continuity and optimal data infrastructure.
CASE
EDTC aims for a rebranding to appeal to a higher tier, including C-level executives, IT architects, and IT managers. It's crucial that the continuity, support, and reliability EDTC offers are highlighted through a new visual identity with a premium feel.
SOLUTION
Therefore, a logo was designed that translates EDTC's core values: continuity, partnership, support, and a strong focus on client ambitions. Additionally, a carefully curated color palette was chosen to reflect values such as reliability, expertise, and empathy. Two new typefaces were also selected, seamlessly blending technology and humanity.
